AlAraby Plus: An Arabic Streaming Platform with Live TV, a World-Class Player and Three Revenue Models

Media · OTT streaming · AlAraby Plus

AlAraby Plus is an Arabic streaming platform bringing shows, series, movies and live television to audiences on the web and on mobile. Eurisko built the platform end to end: content and live stream management, a player with the features viewers expect from global services, geo-targeted content and notifications, and monetisation across subscription, transactional and ad-supported models.

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Challenge

The challenge

Viewers compare every streaming app with the biggest in the world. They expect subtitles, chapters, skip-intro and recap, picture-in-picture, Chromecast and AirPlay, and they leave when any of it is missing. Behind the player, the operator needs to run live channels and a growing catalogue, decide what each market and each user sees, and earn from subscriptions, rentals and advertising at the same time.

AlAraby Plus needed all of this in Arabic and English, right to left and left to right, with scheduling and targeting controls the content team could operate without engineering.

AlAraby Plus streaming platform on desktop and mobile: shows, series and live TV, built by Eurisko

Solution

What we built

Eurisko delivered the OTT platform as a whole: a management console for shows, series, movies, live streams, ribbons and the homepage; a player built feature by feature to global standards; targeting and scheduling for content and notifications; and a monetisation layer covering SVOD, TVOD and AVOD with Google Ads integrated in the player.

Catalogue & homepage management

Shows, series and movies managed with ribbons and homepage layouts the content team arranges, in Arabic and English with RTL and LTR layouts.

Live stream management

Live channels and events scheduled, managed and delivered alongside the on-demand catalogue.

A player built to global standards

Subtitles, chapters, intro skip, recap, watch credits, picture-in-picture, Chromecast, AirPlay, manual seeks and more.

Geo-targeting & personalisation

Geo-targeted content and notifications, content targeted per user, and scheduled notifications that reach audiences at the right moment.

Scheduled publishing

Content published and unpublished on schedule, so releases and rights windows run themselves.

Monetisation: SVOD, TVOD & AVOD

Subscriptions, transactional purchases and ad-supported viewing on one platform, with Google Ads integrated in the player.

Results

The results

AlAraby Plus streams live and on demand to web and mobile with a player that matches the global services its viewers know, content that adapts to each market and user, and three revenue models running side by side. The content team schedules, targets and publishes without a developer in the loop.

Revenue models: SVOD, TVOD, AVOD

Live + VOD

Channels and catalogue on one platform

Languages, RTL and LTR

Geo-targeted

Content and notifications per market

Under the hood

Technology & services used.

OTT platformLive streamingFeature-rich playerGeo-targetingSVOD, TVOD & AVODGoogle Ads in player

Let’s build

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AlAraby Plus: An Arabic Streaming Platform with Live TV, a World-Class Player and Three Revenue Models

The challenge