كلنا نفوز اللية
MBC GROUP is the largest media company in the Middle East & North Africa region, including over 17 leading TV channels.
Industry
Media & Entertainment
Company Name
MBC Group
Country
UAE
Project Name
كلنا نفوز اللية
كلنا نفوز اللية
MBC GROUP is the largest media company in the Middle East & North Africa region, including over 17 leading TV channels.
Industry
Media & Entertainment
Company Name
MBC Group
Country
UAE
Project Name
كلنا نفوز اللية
Project Description
MBC group wanted to create an app for a TV show, leveraging omnichannel communication, for better traffic, engagement, and conversion.
Questions are presented on the TV, but answered on the phone.
If you answer 20 questions right, you enter the draw, and you can win valuable prizes.
It is a “level game” which means users answer the questions on different levels and move up from one to another unless they fail in answering a question right.
If they want to continue the game, despite losing, they can buy coins.
Project Description
MBC group wanted to create an app for a TV show, leveraging omnichannel communication, for better traffic, engagement, and conversion.
Questions are presented on the TV, but answered on the phone.
If you answer 20 questions right, you enter the draw, and you can win valuable prizes.
It is a “level game” which means users answer the questions on different levels and move up from one to another unless they fail in answering a question right.
If they want to continue the game, despite losing, they can buy coins.
Eurisko’s Intervention
Eurisko understood the purpose and the model behind the mobile game, conducted market and tech research, then proceeded with the design and development of the app from scratch.
Some of the New Features
♦ Real map locations (users choose which region to virtually visit & play)
♦ Leader board for individuals and clans
♦ Upgrading tools and Purchasing
♦ Cut scenes (before playing)
♦ Clans (create, join, plan)
♦ 3D Animation
Some of the New Features
♦ Real map locations (users choose which region to virtually visit & play)
♦ Leader board for individuals and clans
♦ Upgrading tools and Purchasing
♦ Cut scenes (before playing)
♦ Clans (create, join, plan)
♦ 3D Animation
The Results
Launching a High performing app: 134000 users in 1 hour, no crash!
A mobile game serving the omnichannel communication model.
