MBC group wanted to create an app for a TV show, leveraging omnichannel communication, for better traffic, engagement, and conversion.
Questions are presented on the TV, but answered on the phone.
If you answer 20 questions right, you enter the draw, and you can win valuable prizes.
It is a “level game” which means users answer the questions on different levels and move up from one to another unless they fail in answering a question right.
If they want to continue the game, despite losing, they can buy coins.