MBC Dream
MBC Group is the largest media company in the Middle East & North Africa region, including over 17 leading TV channels.
Industry
Entertainment & Gaming
Company Name
MBC Group
Country
UAE
Project Name
MBC Dream
MBC Dream
MBC Group is the largest media company in the Middle East & North Africa region, including over 17 leading TV channels.
Industry
Entertainment & Gaming
Company Name
MBC Group
Country
UAE
Project Name
MBC Dream
Project Description
MBC Group approached Eurisko with an app flawed with many security and performance issues.
The app, related to a TV show, was unable to retain users and generate revenue.
Its concept is simple: the users play for a chance to win tangible rewards like money, travel trips, or even a house.
All they need to do is answer questions after they buy gems, which gives them eligibility to play and several chances to win.
The target audience: 18+ years old in the Arab World.
Project Description
MBC Group approached Eurisko with an app flawed with many security and performance issues.
The app, related to a TV show, was unable to retain users and generate revenue.
Its concept is simple: the users play for a chance to win tangible rewards like money, travel trips, or even a house.
All they need to do is answer questions after they buy gems, which gives them eligibility to play and several chances to win.
The target audience: 18+ years old in the Arab World.
Eurisko’s Intervention
Eurisko performed a set of “ethical hacking” attempts on the app, to detect the flaws in its security model.
Our teams in Media, Entertainment, mobile app development, gaming, and UX/UI, put in the necessary time to profoundly understand the purpose of the app, the TV show, and the business model.
We ended up developing and designing a new app from scratch.
For Marketing purposes, we integrated the app with FB and AppsFlyer.
Some of the New Features
♦ For MBC team:
- Advanced Analytics
- Real-time data tracking
♦ For the users:
- Trivia
- 3 languages
- In-app videos
- Scratch and win
- Push notifications
- Live MBC (for results)
- Quests (indirect payment)
- Special draws (without playing Trivia)
- Leader board for the winners (by latest winner – no ranking)
- Ranking systems (Tiers – blue, bronze, silver, gold, platinum, diamond)
Some of the New Features
♦ For MBC team:
- Advanced Analytics
- Real-time data tracking
♦ For the users:
- Trivia
- 3 languages
- In-app videos
- Scratch and win
- Push notifications
- Live MBC (for results)
- Quests (indirect payment)
- Special draws (without playing Trivia)
- Leader board for the winners (by latest winner – no ranking)
- Ranking systems (Tiers – blue, bronze, silver, gold, platinum, diamond)
The Results
Launching a high-performing game app, supporting a high level of traffic.
1M downloads in the Arab World. Based on the analytics, the game reached much higher engagement metrics.
