Oulo: A Celebrity Shoutout Marketplace, Built to Scale
Oulo is a Middle Eastern influencer marketing platform where fans and businesses request customized videos from celebrities for special occasions or marketing campaigns. Eurisko built and operated the entire platform.
The challenge
A three-sided marketplace has three products in one: fans requesting and tracking videos, celebrities recording and managing their income, and the operations team managing profiles, commissions and approvals, all needing to scale with celebrity-driven traffic spikes.
What we built
Eurisko gathered stakeholder requirements, then developed the mobile application (native), the website (Angular) and the admin panel, maintained on a microservice, auto-scaling serverless backend until the platform’s acquisition.
Fan experience
Browse celebrities, request videos, track status, then watch and download the result.
Celebrity tools
Record videos, manage pending requests, update profiles and track income.
Operations console
Celebrity profiles, PR commissions and video-request approval in one responsive panel.
Real-time reporting
Rich dashboards and reports across the marketplace’s activity.
The results
Oulo scaled into one of the region’s notable creator-economy platforms and was acquired by Minly, which also connects fans to their favorite celebrities.
Technology & services used.
Mobile & Mobile App Development
Native & cross-platform iOS/Android: Swift, Kotlin, React Native, Flutter.
Enterprise Web Development
Fast, headless, SEO-first websites, portals and web platforms.
UI/UX Design Services
Research-led product design, design systems and interfaces people love.
Other platforms in production.
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