Case study · Entertainment & Gaming · MBC Group

MBC Dream: Rebuilding MBC Group’s Most Popular Game

MBC Dream is the TV-show companion game where players across the Arab world answer trivia for a chance to win tangible rewards: money, travel, even a house. MBC Group brought the app to Eurisko to take it to the next level; we rebuilt it from the ground up.

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Challenge

The challenge

The previous app no longer met the group’s standards for performance and engagement, and MBC wanted a platform it could keep growing on. The concept was sound (buy gems, answer questions, enter draws), and it deserved an architecture engineered to carry it at broadcast scale.

Eurisko began with a set of ethical-hacking exercises to define the hardened security model the new app would need, and put its media, gaming, mobile and UI/UX teams into understanding the show, the audience and the business model before writing a line of the new app.

MBC Dream trivia rewards app rebuilt by Eurisko

Solution

What we built

A brand-new app, designed and developed from scratch, with marketing integrations (Facebook, AppsFlyer) wired in for acquisition and measurement.

Trivia in three languages

Trivia, in-app videos, scratch-and-win, quests and special draws, localized across three languages.

Tiered ranking systems

Blue to diamond tiers, winner leaderboards and Live MBC results keeping players invested.

Advanced analytics for MBC

Real-time data tracking and engagement analytics for the MBC team.

Hardened security model

A rebuilt security architecture validated through ethical-hacking exercises.

Results

The results

A high-performing game app supporting heavy traffic: one million downloads across the Arab world, with analytics showing far higher engagement than the app it replaced.

Downloads in the Arab world

Under the hood