MBC Dream
MBC Group is the largest media company in the Middle East & North Africa region, including over 17 leading TV channels.
Industry
Entertainment & Gaming
Company Name
MBC Group
Country
UAE
Project Name
MBC Dream
![Case Study – MBC Dream](https://eurisko.net/wp-content/uploads/2023/04/Case-Study-MBC-Dream.jpg)
MBC Dream
MBC Group is the largest media company in the Middle East & North Africa region, including over 17 leading TV channels.
Industry
Entertainment & Gaming
Company Name
MBC Group
Country
UAE
Project Name
MBC Dream
![Project Description – MBC Dream](https://eurisko.net/wp-content/uploads/2023/04/Project-Description-MBC-Dream.png)
Project Description
MBC Group approached Eurisko with an app flawed with many security and performance issues.
The app, related to a TV show, was unable to retain users and generate revenue.
Its concept is simple: the users play for a chance to win tangible rewards like money, travel trips, or even a house.
All they need to do is answer questions after they buy gems, which gives them eligibility to play and several chances to win.
The target audience: 18+ years old in the Arab World.
Project Description
MBC Group approached Eurisko with an app flawed with many security and performance issues.
The app, related to a TV show, was unable to retain users and generate revenue.
Its concept is simple: the users play for a chance to win tangible rewards like money, travel trips, or even a house.
All they need to do is answer questions after they buy gems, which gives them eligibility to play and several chances to win.
The target audience: 18+ years old in the Arab World.
![Project Description – MBC Dream](https://eurisko.net/wp-content/uploads/2023/04/Project-Description-MBC-Dream.png)
Eurisko’s Intervention
Eurisko performed a set of “ethical hacking” attempts on the app, to detect the flaws in its security model.
Our teams in Media, Entertainment, mobile app development, gaming, and UX/UI, put in the necessary time to profoundly understand the purpose of the app, the TV show, and the business model.
We ended up developing and designing a new app from scratch.
For Marketing purposes, we integrated the app with FB and AppsFlyer.
![Eurisko Intervention – MBC Dream](https://eurisko.net/wp-content/uploads/2023/04/Eurisko-Intervention-MBC-Dream.jpg)
![New Features – MBC Dream](https://eurisko.net/wp-content/uploads/2023/04/New-Features-MBC-Dream.png)
Some of the New Features
♦ For MBC team:
- Advanced Analytics
- Real-time data tracking
♦ For the users:
- Trivia
- 3 languages
- In-app videos
- Scratch and win
- Push notifications
- Live MBC (for results)
- Quests (indirect payment)
- Special draws (without playing Trivia)
- Leader board for the winners (by latest winner – no ranking)
- Ranking systems (Tiers – blue, bronze, silver, gold, platinum, diamond)
Some of the New Features
♦ For MBC team:
- Advanced Analytics
- Real-time data tracking
♦ For the users:
- Trivia
- 3 languages
- In-app videos
- Scratch and win
- Push notifications
- Live MBC (for results)
- Quests (indirect payment)
- Special draws (without playing Trivia)
- Leader board for the winners (by latest winner – no ranking)
- Ranking systems (Tiers – blue, bronze, silver, gold, platinum, diamond)
![New Features – MBC Dream](https://eurisko.net/wp-content/uploads/2023/04/New-Features-MBC-Dream.png)
The Results
Launching a high-performing game app, supporting a high level of traffic.
1M downloads in the Arab World. Based on the analytics, the game reached much higher engagement metrics.
![Results – MBC Dream](https://eurisko.net/wp-content/uploads/2023/04/Results-MBC-Dream.jpg)