Case study · Retail & E-commerce · Azadea Group

Azadea: One Loyalty Experience Across a Multi-Brand Retail Group

Azadea Group operates dozens of leading fashion, food and lifestyle brands across the Middle East and Africa. Eurisko partnered with Azadea to turn that portfolio into a single customer relationship: a loyalty and engagement platform that follows shoppers across brands, malls and markets.

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Challenge

The challenge

Each Azadea brand ran its own promotions, its own point-of-sale integrations and its own view of the customer. A shopper could visit three Azadea brands in one afternoon and be treated as three strangers. The group wanted one loyalty programme with the reach of the whole portfolio, without forcing every brand onto a single rigid system.

The platform had to reconcile transactions from heterogeneous POS systems across multiple countries, apply earning and redemption rules per brand and per market, and stay fast during mall-traffic peaks and seasonal campaigns.

Solution

What we built

Eurisko designed and engineered the group’s customer-facing loyalty apps and the platform behind them: a rewards engine that unifies earning and burning across brands, connected to store systems through a resilient integration layer, with campaign tooling the marketing teams operate themselves.

Multi-brand loyalty apps

iOS and Android apps where members track points, tiers and offers across every participating Azadea brand.

Rewards & rules engine

Per-brand, per-market earning and redemption rules, tiers and vouchers, configurable without code releases.

POS & commerce integration

Transaction ingestion from in-store and online channels across markets, reconciled into one member profile.

Campaign & offer tooling

Segmented push and in-app campaigns so brand teams can launch offers targeted by behaviour and tier.

Results

The programme gave Azadea a single view of customers who had always been fragmented across brands, and gave members a reason to consolidate their spending inside the group. Engagement runs across fashion, food and lifestyle categories in multiple markets.

50+

Brands under one programme

Multi-market

Deployed across MENA

1 profile

Per member, across every brand

Real-time

Earning & redemption at POS

Under the hood

Technology & services used.

Native iOS & AndroidLoyalty & rewards enginePOS integrationCampaign segmentationCloud-native backend

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Azadea: One Loyalty Experience Across a Multi-Brand Retail Group

The challenge